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portada The Toyota Leaders: An Executive Guide
Formato
Libro Físico
Editorial
Año
2008
Idioma
Inglés
N° páginas
336
Encuadernación
Tapa Dura
Dimensiones
21.6 x 15.0 x 3.8 cm
Peso
0.50 kg.
ISBN
1934287237
ISBN13
9781934287231

The Toyota Leaders: An Executive Guide

Masaaki Sato (Autor) · Vertical · Tapa Dura

The Toyota Leaders: An Executive Guide - Sato, Masaaki

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Reseña del libro "The Toyota Leaders: An Executive Guide"

Six decades ago, Toyota was an embarrassment. Today, they are the auto- industry leader. The Toyota Leaders: An Executive Guide tells how they did it, and in such a way that allows readers to apply the lessons. Discover how Toyota is more than just a series of good business moves, but a culture first put into place by its founders and built on through the years. Not a corporate history, Sato uses Toyota's past to contextualize his discussion as he focuses on the company's unique business strategies. - Find out why an innovative vehicle like the hybrid Prius came from Toyota and not the more technologically - advanced Honda. - Learn how General Motors supplied invaluable business know-how to then-provincial Toyota in the early eighties. - Discover why Toyota thinks giving back to Japan and the world is a smart idea. - Learn how a national healthcare system is a good thing for business. This is the Toyota book for entrepreneurs and executives in all industries, not just manufacturing.

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