Reseña del libro "The Seller Buyers Choose (en Inglés)"
AI gives you more ways to reach buyers. Give them a reason to choose you. Buyers arrive informed. Their inboxes are crowded. Their decisions carry risk. Your opportunity is to help them understand what matters, make a sound decision, and achieve the result you promised. In The Seller Buyers Choose: A Human First AI Playbook for Earning Trust and Winning Business, Carson V. Heady shows how to bring AI into the work that earns customer trust. Drawing on roughly 25 years in sales, 19 number-one sales teams, and more than $1 billion in business he has helped create, he shares practical methods for sellers and sales leaders who want to earn meaningful conversations and turn them into lasting relationships and revenue. Across 24 focused chapters and 48 adaptable AI prompts, you’ll learn how to: Write executive emails, subject lines, and short invitations that make your offer worth answering. Research accounts and build relationships with the people who influence, approve, and implement a decision. Use AI during customer conversations to uncover missed questions, address concerns, and earn a better second meeting. Help buyers work through uncertainty, qualify opportunities, and reopen conversations that have gone quiet. Turn customer transcripts into relevant campaigns and repeatable plays your whole team can deliver. Build defensible value cases, negotiate workable agreements, and carry the customer promise through delivery and renewal. Coach sellers, strengthen judgment, and measure progress from the first response to the customer’s actual result. Real stories of executive access, damaged accounts, overdue renewals, and overlooked sellers bring the practices to life. Insights from Tom Burton and the Mastering Modern Selling community add the questions and challenges working salespeople face every day. You’ll find research, message examples, a prompt field guide, and separate 30-day action plans for sellers and leaders. Read it in an afternoon, then return to the chapter that helps you move your next customer conversation forward. Earn the conversation. Deliver the value. Become the seller buyers choose.
