The Fundamentals of Television Business (en Inglés) - Barbara E. Jones

This book provides a comprehensive introduction to the television industry's core operations, from production and programming to distribution and marketing, offering practical insights into how the TV business works in today's evolving media landscape.

Through twelve detailed chapters, readers will gain essential knowledge of TV industry practices, including revenue models, content development, scheduling strategies, transmission technologies, and global distribution. The book features exclusive "Trade Talk" interviews with industry professionals, real-world case studies, and practical exercises bridging theoretical concepts with hands-on experience. Visual elements, including charts, infographics, and diagrams, reinforce key concepts and industry structures. Each chapter includes learning objectives, example exercises, and a comprehensive glossary of industry terms. The text is supported by over 60 carefully selected visuals, making complex concepts accessible and engaging for visual learners.

This book is specifically designed for undergraduate students in television production, media studies, and communications programs, as well as early-career professionals seeking to understand the business side of television.