Name: The Evolutionary Bases of Consumption (en Inglés)
Price: 79.05 USD
Availability: InStock
Author: Gad Saad
ISBN: 9780805851502

portada The Evolutionary Bases of Consumption (en Inglés)

The Evolutionary Bases of Consumption (en Inglés)

Formato

Libro Físico

Autor

Gad Saad

Editorial

Taylor & Francis Ltd

Año

2007

Idioma

Inglés

N° páginas

339

Encuadernación

Tapa Blanda

Dimensiones

22.6 x 15.6 x 2 cm

Peso

ISBN

080585150X

ISBN13

9780805851502

N° edición

Categorías

The Evolutionary Bases of Consumption (en Inglés)

Gad Saad (Autor) · Taylor & Francis Ltd · Tapa Blanda

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Reseña del libro "The Evolutionary Bases of Consumption (en Inglés)"

The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. This lens of analysis suggests how we come to make selections such as choosing a mate, the foods we eat, the gifts that we offer, and more. It also highlights how numerous forms of dark side consumption, including pathological gambling, compulsive buying, pornographic addiction, and eating disorders, possess a Darwinian etiology.Engaging and diverse in scope, the book maps consumption phenomena onto four key Darwinian modules: survival, reproduction, kin selection, and reciprocal altruism. As an interesting proposal, the author suggests that media and advertising contents exist in their particular forms because they are a reflection of our evolved human nature - negating the notion that they exist through the reverse causal link, as proposed by social constructivists. The link between evolutionary theory and consumption behaviors is detailed throughout the book via an examination of (among many others): appearance-enhancing products and services; financial and physical risk-taking; use of sexual imagery and the depictions of women in advertising; and television programs, movies, songs, music videos, literature, religion, and art. The Evolutionary Bases of Consumption will appeal to evolutionists who desire to explore new areas wherein evolutionary theory can be applied; consumer and marketing scholars who wish to learn about the ways in which biological-and evolutionary-based theorizing can be infused into the consumer behavior/marketing/advertising disciplines; as well as other interdisciplinary scholars interested in gaining knowledge about the power of evolutionary theory in explaining a wide range of behavioral phenomena.

Gad Saad

(Autor)

Ver Página del Autor

Gad Saad (Beirut, 1964) es profesor de marketing en la Universidad Concordia de Montreal, institución en la que anteriormente fue titular de la cátedra de investigación de Ciencias Evolutivas del Comportamiento y Consumo Darwiniano.

Asimismo, Saad presenta el popular programa de YouTube «The Saad Truth», tiene un blog en Psychology Today y dirige un podcast titulado «The Saad Truth with Dr. Saad».

Es autor de varios libros y numerosos artículos científicos sobre el uso de la psicología evolucionista en el marketing y el comportamiento del consumidor.

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