The Digital Handbook: A practical guide to navigating the Digital Revolution (en Inglés)
Reseña del libro "The Digital Handbook: A practical guide to navigating the Digital Revolution (en Inglés)"
About 250 years ago the Industrial Revolution transformed the world - not just work, but how people learned, lived, and played. Subsequently, ongoing societal changes have been fueled by technologies such as the assembly line, modern medicine, and the Internet. Now, we stand at the precipice of another transformative period - the Digital Revolution. As consumers, we are immersed in all things digital. We socialize on Facebook, we buy groceries on Amazon, we stream content on Netflix, and we track our exercise using Fitbit. But as successful as these services are, they only scratch the surface of what is truly happening. Like the first Industrial Revolution, today's Digital Revolution is taking advantage of technology convergence, hyper-connectivity, and societal change. These conditions are creating new experiences, capabilities, and business models that are disrupting the status quo "playing rules" that have existed for the last century. In this book, technology executive Hans Hwang offers over twenty-five years of global experience in helping organizations transform to meet new demands. He goes beyond business theory and instead shares case studies from every industry. The core best practices are outlined in a digital methodology that you can apply within your organization. This book is as much about answering the questions of "how" as "what". Hwang delves into the role of analytics, innovation, and platforms in a digital world. If that sounds a bit clinical, not to worry - Hwang liberally includes a "spoonful" of irreverent humor to keep you engaged. If you are a business owner, executive, or policy-maker, this book is designed to provide insights on how to navigate through the digital journey. All readers should benefit by understanding how their role or function is likely to be impacted; and what they can do to best position themselves in a post-Digital world. This is especially true for those in product management, sales, marketing, strategy, or IT functions - which will be significantly transformed over the next few years. Note - readers will also have the opportunity to continue to learn and engage with the author on the site www.thedigitalhandbook.net
