Name: Public Relations (en Inglés)
Price: 145.01 USD
Availability: InStock
Author: Paul Baines John Egan Frank Jefkins
ISBN: 9781138141834

Formato

Libro Físico

Editorial

Routledge Chapman Hall

Autor

Paul Baines John Egan Frank Jefkins

Idioma

Inglés

Encuadernación

Tapa Dura

ISBN13

9781138141834

Public Relations (en Inglés)

Paul Baines John Egan Frank Jefkins (Autor) · Routledge Chapman Hall · Tapa Dura

Libro Físico

$ 145.01

$ 290.02

Ahorras: $ 145.01

50% descuento

Cantidad
Estado: Nuevo

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Viernes 17 de Mayo y el Miércoles 29 de Mayo.

Lo recibirás en cualquier lugar de Estados Unidos entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Public Relations (en Inglés)"

Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance: * The use of multimedia techniques in PR* Overseas media and the globalization of media communications* The latest case examples - notably New Labour's rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World Cup The book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp. With a range of new user-friendly textual features, the book's practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals.