Name: Marketing and Smart Technologies. Proceedings of ICMarkTech 2022, Volume 2
Price: 280.49 USD
Availability: InStock
Author: Jose Antonio Varela Gonzalez;Zorica Bogdanovic;Marc K. Peter;Jose Luis Reis
ISBN: 9789811991011

portada Marketing and Smart Technologies. Proceedings of ICMarkTech 2022, Volume 2

Marketing and Smart Technologies. Proceedings of ICMarkTech 2022, Volume 2

Formato

Libro Físico

Editorial

Springer Verlag, Singapore

Autor

Jose Antonio Varela Gonzalez;Zorica Bogdanovic;Marc K. Peter;Jose Luis Reis

Colección

Smart Innovation, Systems and Technologies

Año

2024

N° páginas

805

Encuadernación

Tapa Blanda

Dimensiones

23.50 x 15.50 cm

ISBN13

9789811991011

Marketing and Smart Technologies. Proceedings of ICMarkTech 2022, Volume 2

Jose Antonio Varela Gonzalez;Zorica Bogdanovic;Marc K. Peter;Jose Luis Reis (Autor) · Springer Verlag, Singapore · Tapa Blanda

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Reseña del libro "Marketing and Smart Technologies. Proceedings of ICMarkTech 2022, Volume 2"

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.