Name: Loose Leaf for a Preface to Marketing Management (en Inglés)
SKU: 61984564
Price: 230.58 USD
Availability: InStock
Author: J. Paul Peter; James H. Donnelly
ISBN: 9781260300161

portada Loose Leaf for a Preface to Marketing Management (en Inglés)

Loose Leaf for a Preface to Marketing Management (en Inglés)

Formato

Libro Físico

Editorial

Mcgraw Hill

Autor

J. Paul Peter; James H. Donnelly

Idioma

Inglés

N° páginas

576

ISBN13

9781260300161

N° edición

Loose Leaf for a Preface to Marketing Management (en Inglés)

J. Paul Peter; James H. Donnelly (Autor) · Mcgraw Hill · Libro Físico

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Reseña del libro "Loose Leaf for a Preface to Marketing Management (en Inglés)"

Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.