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ENTREPRENEURSHIP & NEW VENTURE CREATION: Where Passion Meets Innovation.DE (en Inglés)
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Reseña del libro "ENTREPRENEURSHIP & NEW VENTURE CREATION: Where Passion Meets Innovation.DE (en Inglés)"
In the heart of African continent, Nigeria stands as a beacon of Entrepreneurial Spirit and resilience. This book delves into the dynamic world of Entrepreneurship and new venture creation in Nigeria and the global settings, exploring the challenges, opportunities and success stories that defines this vibrant ecosystem. Through rigorous research and expert insights, is aimed to empower aspiring entrepreneurs, policymakers, and industry stakeholders with the knowledge and tools necessary to thrive in this existing landscape. The entrepreneur acts in a different way. The entrepreneur brings to light a differentiator, something unique, which represents value in the eyes of the buyer or consumer. The idea is that the person at the helm should consider the organization as operating under a process designed to provide "value" to the consumer. When all aspects of the business are geared towards achieving this goal - that is, value to the customer or a perception of it - then, such an organization is entrepreneurial or represents entrepreneurship. The American human psychologist, Abraham Maslow, sees the entrepreneur as_ someone who can "discern change, enjoy it.
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