Compartir
Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations (en Inglés)
John DiMarco
(Autor)
·
Wiley-Blackwell
· Tapa Dura
Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations (en Inglés) - DiMarco, John
$ 85.01
$ 100.95
Ahorras: $ 15.94
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis ListasSe enviará desde nuestra bodega entre el
Lunes 06 de Mayo y el
Martes 07 de Mayo.
Lo recibirás en cualquier lugar de Estados Unidos entre 1 y 3 días hábiles luego del envío.
Reseña del libro "Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations (en Inglés)"
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors
