Name: Agribusiness Innovation and Contextual Evolution, Volume I. Strategic, Managerial and Marketing Advancements
Price: 169.99 USD
Availability: InStock
Author: Alkis Thrassou;Mariantonietta Fiore;Demetris Vrontis;Antonino Galati
ISBN: 9783031457401

portada Agribusiness Innovation and Contextual Evolution, Volume I. Strategic, Managerial and Marketing Advancements

Agribusiness Innovation and Contextual Evolution, Volume I. Strategic, Managerial and Marketing Advancements

Formato

Libro Físico

Editorial

Palgrave Macmillan

Autor

Alkis Thrassou;Mariantonietta Fiore;Demetris Vrontis;Antonino Galati

Colección

Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science

Año

2025

N° páginas

276

Encuadernación

Tapa Blanda

Dimensiones

21.00 x 14.80 cm

ISBN13

9783031457401

Agribusiness Innovation and Contextual Evolution, Volume I. Strategic, Managerial and Marketing Advancements

Alkis Thrassou;Mariantonietta Fiore;Demetris Vrontis;Antonino Galati (Autor) · Palgrave Macmillan · Tapa Blanda

Libro Nuevo Origen: Estados Unidos

Envío: 10 a 12 días háb.

$ 199.99$ 169.99

-15%

Libro Nuevo

Quedan más de 100 unidades

$ 169.99

Llega entre el 24 Ago y el 28 Ago a FL. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Agribusiness Innovation and Contextual Evolution, Volume I. Strategic, Managerial and Marketing Advancements"

Agriculture is the oldest and most traditional of economic sectors, and its business has seen major evolutionary leaps over the past century. Contemporary agribusiness is being influenced and reshaped by technological advancements, geopolitical developments, globalisation, transport and logistics innovations, as well as changes in industry structure and consumer behaviour. Reflecting on these changes and providing a deep dive into this sector, this two-volume scientific works’ collection defines, refines, analyses, and prescribes the evolution of agribusiness in the present and future. Taken together, the books offer a comprehensive conceptualisation of the multifactorial macro, micro and organisational elements of agribusiness, including strategic, managerial, marketing, technological and geo-socio-political forces. Volume I explores the strategic, managerial and marketing aspects of contemporary agribusiness, and descriptively and prescriptively investigates the organisational and immediate industry practices and sectoral forces. Topics covered include circular business models, CSR communication practices, digital marketing, organisational sustainability and contemporary farming systems, to name a few..