Name: Advertising Literacy for Young Audiences in the Digital Age. A Critical Attitude to Embedded Formats
Price: 118.99 USD
Availability: InStock
Author: Beatriz Feijoo;Erika Fernandez Gomez
ISBN: 9783031557385

Selecciona tu país

América

Europa

Resto del mundo

portada Advertising Literacy for Young Audiences in the Digital Age. A Critical Attitude to Embedded Formats

Advertising Literacy for Young Audiences in the Digital Age. A Critical Attitude to Embedded Formats

Formato

Libro Físico

Editorial

Springer International Publishing AG

Autor

Beatriz Feijoo;Erika Fernandez Gomez

Año

2025

N° páginas

168

Encuadernación

Tapa Blanda

Dimensiones

23.50 x 15.50 cm

ISBN13

9783031557385

Advertising Literacy for Young Audiences in the Digital Age. A Critical Attitude to Embedded Formats

Beatriz Feijoo;Erika Fernandez Gomez (Autor) · Springer International Publishing AG · Tapa Blanda

Libro Nuevo Origen: Estados Unidos

Envío: 10 a 12 días háb.

$ 139.99$ 118.99

-15%

Libro Nuevo

Quedan más de 100 unidades

$ 118.99

Llega entre el 20 Ago y el 26 Ago a FL. Seleccionar ubicación

Agregar a lista de deseos

Reseña del libro "Advertising Literacy for Young Audiences in the Digital Age. A Critical Attitude to Embedded Formats"

This book analyzes how children and adolescents aged between 10 and 17 engage with digital advertising and highlights the importance of promoting advertising literacy to help young audiences recognize advertising and distinguish it from other media content in the digital age.