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The Dictionary of Selling (en Inglés)
Pamela Peterson
(Autor)
·
Kent Kubie
(Autor)
·
Wessex, Inc.
· Tapa Dura
The Dictionary of Selling (en Inglés) - Peterson, Pamela ; Kubie, Kent
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Reseña del libro "The Dictionary of Selling (en Inglés)"
The authors' primary intention in writing The Dictionary of Selling Terminology isto provide a definitive and comprehensive reference list of the terminology anddefinitions used by sellers and buyers on a global basis to address the necessity fora standardized and universal sales language to mitigate the confusion and ambiguityinherent in the selling and buying language due to definitional differences.The Dictionary is written for sales professionals, including Chief Sales Officers, Chief Revenue Officers, field and inside salespeople, Frontline Sales Managers, ChiefLearning Officers, sales enablement and operations directors, Key Account Managers, business development directors, as well as marketing professionals.However, professionals who serve in supporting functional roles such as finance, legal, operations, and all of the internal and external stakeholders will gain a deeperunderstanding and appreciation of what it is like to walk in the shoes of the salesprofessional and the buyer.The Dictionary is also a valuable resource for those professionals who haveaccountability for the Supply Chain and Procurement functions and is also an essentialresource for Sales, Supply Chain Management, and Marketing professors and theirstudents.
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