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Subliminal. No More: An Exploration of the Persuasive Techniques Used in Periodical and Other Static-Image Advertising Over the Last Fifty Years (en Inglés)
Asher Roth (Autor)
·
Independently Published
· Tapa Blanda
Subliminal. No More: An Exploration of the Persuasive Techniques Used in Periodical and Other Static-Image Advertising Over the Last Fifty Years (en Inglés) - Asher Roth
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Reseña del libro "Subliminal. No More: An Exploration of the Persuasive Techniques Used in Periodical and Other Static-Image Advertising Over the Last Fifty Years (en Inglés)"
Ever since the mid-1950’s, when journalist Vance Packard wrote his groundbreaking exposé on surreptitious marketing practices titled "The Hidden Persuaders", the public has been made aware of attempts by Madison Avenue to subversively influence consumers. Psychologists have long known that triggering subconscious desires and fears can influence decision-making. The entire field of psycho-analysis deals with suppressed experiences and memories that impact a person’s thought processes, feelings and behavior without direct cognition. Countless studies have been conducted that conclusively demonstrate the ability of our subconscious to acquire and retain information from sensory stimuli—visual, auditory and olfactory—that the conscious mind does not fully process. Through clear examples and detailed analyses, you’ll discover for yourself the variety of subliminal ploys used in print advertising that were developed by marketing groups spanning 1970 to present day. Full-size high-resolution reproductions of the original, unaltered ads from magazines are accompanied by a detailed analysis of the overt message, and the manner in which subliminal elements have been woven into the ad to enhance the message within the subconscious. On every page, you experience the shock of awareness as each hidden image is catapulted into the conscious mind, and the underlying, libido-arousing message that was expertly concealed within the ad suddenly takes form. It’s an "I Spy" of desire and fear-based marketing ploys, with the reader experiencing the type of sudden realization felt by a detective piecing together clues at a crime scene.
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