Compartir
Studying Digital Media Audiences: Perspectives From Australasia (Routledge Studies in new Media and Cyberculture) (en Inglés)
Craig Hight
(Ilustrado por)
·
Ramaswami Harindranath
(Ilustrado por)
·
Routledge
· Tapa Blanda
Studying Digital Media Audiences: Perspectives From Australasia (Routledge Studies in new Media and Cyberculture) (en Inglés) - Hight, Craig ; Harindranath, Ramaswami
$ 38.47
$ 54.95
Ahorras: $ 16.49
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis ListasSe enviará desde nuestra bodega entre el
Viernes 14 de Junio y el
Martes 25 de Junio.
Lo recibirás en cualquier lugar de Estados Unidos entre 1 y 3 días hábiles luego del envío.
Reseña del libro "Studying Digital Media Audiences: Perspectives From Australasia (Routledge Studies in new Media and Cyberculture) (en Inglés)"
Although many digital platforms continue to appropriate and reconfigure familiar forms of media experience, this is an environment which no longer consistently constructs an identifiable 'mass' audience in the terms understood by twentieth century audience researchers. The notion of 'audiencing' takes on different characteristics within a digital environment where platforms encourage users to upload, share and respond to content, while the platforms themselves monetise the digital traces of this activity. This environment demands new ways of thinking about audience and user engagement with media technologies, and raises significant questions on methods of conceiving and researching audience-users. This volume addresses ongoing debates in the field of audience research by exploring relevant conceptual and methodological issues concerning the systematic study of digital audiences. Drawing from work conducted by researchers based in Australia and New Zealand, the book uses theoretical frameworks and case study material which are of direct relevance to audience researchers globally.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
Todos los libros de nuestro catálogo son Originales.
El libro está escrito en Inglés.
La encuadernación de esta edición es Tapa Blanda.
✓ Producto agregado correctamente al carro, Ir a Pagar.