Story. Style. Brand.: Why Corporate Results Are a Matter of Personal Style (en Inglés)
Reseña del libro "Story. Style. Brand.: Why Corporate Results Are a Matter of Personal Style (en Inglés)"
Marketing, at its core, is simply about storytelling. It's the ability to take consumers on an emotional journey that can relate to their needs and wants while, at the same time, establishing trust in the products and services that are being provided. Trust is an emotional response, and storytelling is the most essential element in establishing it.Are you telling the right, authentic and most compelling story to your customers and audiences?Meet Janel Dyan, founder and CEO of JD, a firm that gives women executives permission to "say yes to you" -- that helps current and aspiring leaders to find their most authentic and powerful personal brands by first realizing their personal stories matter. Story. Style. Brand. -- Why Corporate Results Are a Matter of Personal Style is more than a business book and much more than a memoir. It's the culmination of years of self-discovery by the author herself, followed by remarkable experience helping corporations -- and their leaders -- make brilliant first impressions. How you appear -- including what you wear -- is the first step and, arguably, most critical step of the story you tell an audience. Media coaching and narrative development prepare a client to deliver a flawless, on-message interview, but the story needs to be aligned with the brand. Many executives forget to invest in what creates their brand. In a new era when brand success depends on its ability to establish trust and loyalty from its consumers, this kind of investment has become a missing link in brand development because it requires vulnerability, and most executives are conditioned to exude confidence at all times."What Will I Wear?" -- The JD Methodology Changes How Women Leaders See Themselves and Are Seen by OthersThe JD Methodology was developed on the belief that by understanding and embracing human behavior, we, as a whole, have the opportunity to use our DNA to our advantage. "First impressions" are a direct (not to mention instant) response to our basic human nature. In a single moment, our emotional and visceral response overpowers any and all logic. Studies show that 95% of consumer decisions are made on emotion -- and that includes their decision to trust your brand ... and your leaders. The JD Methodology is about the ability to control the conversation with aligning brand and storytelling, which, in turn, establishes an emotional connection to all senses, whether the audience realizes it or not. Travel with Janel Dyan through her own formative years, her early career, her decision to build a family, and her successes and stresses of building a personal brand that sparked a profitable business. The journey she took and the brand methodology she developed will inspire readers to rethink how they, too, take the stage, make over their closets, enter the board room and step into the light of their careers, companies and lives.Janel Dyan has worked with female leaders at companies like Salesforce, Facebook and LinkedIn to establish true alignment of brand and storytelling, giving those leaders the ability to capitalize on what matters most: Trust. A must-read for current and aspiring leaders in corporations, politics, social causes and the public eye, and a savvy choice for entrepreneurs and independent professionals.
