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Revenue Growth Platform: A Strategic and Tactical Guid for Securing Growth (en Inglés)
Jan Ropponen; Sami Lampinen (Autor)
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· Tapa Blanda
Revenue Growth Platform: A Strategic and Tactical Guid for Securing Growth (en Inglés) - Jan Ropponen; Sami Lampinen
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Reseña del libro "Revenue Growth Platform: A Strategic and Tactical Guid for Securing Growth (en Inglés)"
What are the best B2B companies doing differently to achieve growth? This is the primary question that you will get an answer to by reading Revenue Growth Platform. Based on the authors’ 20+ years of personal experience from sales transformation projects, as well as their research and interviews, they now share both their strategic insights about business models and tactical ideas for improving and scaling marketing, sales and customer success.By reading this book you will understand and be able to take action on the two main themes of the book:How to shift the business model to achieve growth and increased profitsHow to multiply the efficiency of sales, marketing and service In Revenue Growth Platform you’ll find interviews of sales and marketing thought-leaders from companies like: Salesforce, Zuora, KONE, JohnsonControls, Smarp, Leadfeeder and Surf Air. Additionally you’ll hear about how companies like Rolls-Royce, Caterpillar, Xerox, Adobe, Cisco, and GE have shifted their business models. REVIEWS"Revenue Growth Platform gives us a clear view of the enormous transformation in sales and marketing. Working in a rapidly changing environment often makes it hard to comprehend the nature of the change. This book definitely helps to understand the essence of thinking how sales and marketing functions can work together as an engine. Very good and useful read!"- Jouni Varpelaide - Startup entrepreneur"This book has been both inspiring and extremely useful for me as Head of Sales in a SaaS company. I especially enjoyed the practical guidance of the authors and interviews of interesting sales and marketing leaders. This book will definitely be a good read for people who are not yet taking advantage of a recurring revenue business model." -Jukka Joutsiniemi - Co-Founder, Head of Sales
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