Name: Relationship Marketing: Exploring Relational Strategies in Marketing (en Inglés)
Price: 101.80 USD
Availability: InStock
Author: John Egan
ISBN: 9780273737780

portada Relationship Marketing: Exploring Relational Strategies in Marketing (en Inglés)

Formato

Libro Físico

Editorial

Financial Times Prentice Hall

Autor

John Egan

Categoría

Negocios e Inversiones

Año

2011

Idioma

Inglés

N° páginas

328

Encuadernación

Tapa Blanda

ISBN

0273737783

ISBN13

9780273737780

N° edición

Relationship Marketing: Exploring Relational Strategies in Marketing (en Inglés)

John Egan (Autor) · Financial Times Prentice Hall · Tapa Blanda

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Reseña del libro "Relationship Marketing: Exploring Relational Strategies in Marketing (en Inglés)"

Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the fourth edition continues to offer an accessible and authoritative introduction to this increasingly important subject. It retains its informed coverage of the most recent and important literature, as well as clearly organising and structuring the book around its core themes. The new edition includes a wide range of examples to illuminate the real world relevance of concepts. In addition, overviews and summaries add clarity and help consolidate understanding. A complete package of supplements is available to assist students and instructors in using this book. Visit www.pearsoned.co.uk/egan to find an Instructor's Manual, PowerPoint slides, and links to other useful sites. This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'.