Name: Marketing and Advertising law in a Process of Harmonisation (Modern Studies in European Law) (en Inglés)
Price: 136.84 USD
Availability: InStock
Author: Bernitz, Ulf/Heide-Jorgensen, Caroline
ISBN: 9781509900671

portada Marketing and Advertising law in a Process of Harmonisation (Modern Studies in European Law) (en Inglés)

Formato

Libro Físico

Editorial

Hart Publishing

Autor

Bernitz, Ulf/Heide-Jorgensen, Caroline

Año

2017

Idioma

Inglés

N° páginas

288

Encuadernación

Tapa Dura

ISBN13

9781509900671

Categorías

Derecho internacional

Marketing and Advertising law in a Process of Harmonisation (Modern Studies in European Law) (en Inglés)

Bernitz, Ulf/Heide-Jorgensen, Caroline (Autor) · Hart Publishing · Tapa Dura

Libro Físico

$ 136.84

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Reseña del libro "Marketing and Advertising law in a Process of Harmonisation (Modern Studies in European Law) (en Inglés)"

The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonisation and contains a comprehensive blacklist of prohibited practices. However, in other areas, only minimum harmonisation is required. A comprehensive case law from the CJEU has emerged, but still many issues remain open, unclear and debated. The EU Commission has an active interest in the field and has published numerous reports on the question. In addition it has developed revised, comprehensive guidelines on marketing business to consumer (B2C), which are fully discussed here. Further Commission initiatives in the area on business to business (B2B) marketing are also in the making, underlining the importance of this new collection.