Name: Innovation and Product Management a Holistic and Practical Approach to Uncertainty Reduction Springer Texts in Business and Economics (en Inglés)
Price: 85.25 USD
Availability: InStock
Author: Kurt Gaubinger
ISBN: 9783642543753

portada Innovation and Product Management a Holistic and Practical Approach to Uncertainty Reduction Springer Texts in Business and Economics (en Inglés)

Formato

Libro Físico

Editorial

Springer

Autor

Kurt Gaubinger

Idioma

Inglés

Encuadernación

Tapa Dura

ISBN13

9783642543753

Innovation and Product Management a Holistic and Practical Approach to Uncertainty Reduction Springer Texts in Business and Economics (en Inglés)

Kurt Gaubinger (Autor) · Springer · Tapa Dura

Libro Físico

$ 85.25

$ 89.99

Ahorras: $ 4.74

5% descuento

Envío Express Gratis

Se enviará desde nuestra bodega entre el Lunes 29 de Abril y el Martes 30 de Abril.

Lo recibirás en cualquier lugar de Estados Unidos entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Innovation and Product Management a Holistic and Practical Approach to Uncertainty Reduction Springer Texts in Business and Economics (en Inglés)"

Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.