Name: Brand Storytelling: Put Customers at the Heart of Your Brand Story (en Inglés)
Price: 23.25 USD
Availability: InStock
Author: Rodriguez, Miri
ISBN: 9781398610088

Formato

Libro Físico

Autor

Miri Rodriguez

Editorial

Kogan Page

Idioma

Inglés

N° páginas

240

Encuadernación

Tapa Blanda

ISBN13

9781398610088

N° edición

0002

Categorías

Publicidad
Comunicación, entretenimiento e información

Brand Storytelling: Put Customers at the Heart of Your Brand Story (en Inglés)

Miri Rodriguez (Autor) · Kogan Page · Tapa Blanda

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Reseña del libro "Brand Storytelling: Put Customers at the Heart of Your Brand Story (en Inglés)"

Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience. This book will explore the future of brand storytelling in a post pandemic era. New to this edition will also be a 'How to Guide' taking readers through each step of the design thinking process in order to prototype their stories. Brand Storytelling provides a step-by-step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality and positioning the customer as a key influencer to motivate the audience. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google to tap into authentic brand loyalty and human connection.