Compartir
Advertising to Children on tv: Content, Impact, and Regulation (en Inglés)
Gunter Barrie,Oates Caroline,Blades Mark (Autor)
·
Routledge
· Tapa Dura
Advertising to Children on tv: Content, Impact, and Regulation (en Inglés) - Gunter Barrie,Oates Caroline,Blades Mark
$ 161.05
$ 170.00
Ahorras: $ 8.95
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis ListasSe enviará desde nuestra bodega entre el
Lunes 03 de Junio y el
Martes 04 de Junio.
Lo recibirás en cualquier lugar de Estados Unidos entre 1 y 3 días hábiles luego del envío.
Reseña del libro "Advertising to Children on tv: Content, Impact, and Regulation (en Inglés)"
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.