Name: Trust me, i'm Lying: Confessions of a Media Manipulator (en Inglés)
Price: 12.60 USD
Availability: InStock
Author: Ryan Holiday
ISBN: 9781591846284

portada Trust me, i'm Lying: Confessions of a Media Manipulator (en Inglés)

Formato

Libro Físico

Autor

Ryan Holiday

Editorial

Portfolio

Año

2013

Idioma

Inglés

N° páginas

288

Encuadernación

Tapa Blanda

Dimensiones

21.3 x 13.7 x 2.3 cm

Peso

0.27 kg.

ISBN

1591846285

ISBN13

9781591846284

N° edición

Categorías

Marketing
Comunicación, entretenimiento e información
Medios sociales y redes sociales

Trust me, i'm Lying: Confessions of a Media Manipulator (en Inglés)

Ryan Holiday (Autor) · Portfolio · Tapa Blanda

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Reseña del libro "Trust me, i'm Lying: Confessions of a Media Manipulator (en Inglés)"

The cult classic that predicted the rise of fake news--revised and updated for the post-Trump, post-Gawker age. Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday's first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. Trust Me, I'm Lying was the first book to blow the lid off the speed and force at which rumors travel online--and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business. Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday. As he explains, "I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I'm tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I'm pulling back the curtain because it's time the public understands how things really work. What you choose to do with this information is up to you."

Ryan Holiday

(Autor)

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Autor más vendido por sus libros Trust Me, I’m Lying; The Obstacle Is the Way; Ego Is the Enemy; Conspiracy y otros libros sobre marketing, cultura y la condición humana. Su trabajo ha sido traducido a más de 30 idiomas y ha aparecido en todas partes, desde el New York Times hasta Fast Company. Su empresa, Brass Check, ha asesorado a empresas como Google, TASER y Complex, así como a músicos multiplatino y algunos de los autores más importantes del mundo. Vive en Austin, Texas.

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