Reseña del libro "Strategic Management: Fundamentals"
The very rapid pace of developments in the modern world is indicative of the fact that conventional management practices cannot respond to changes. As long as changes were minor and trivial, there was a possibility of making use of experiences, but now that the policies are strategic and the results are irreversible, it is not possible to make decisions based on intuitive judgments and experience and they cannot be managed based on philosophies. Strategic management takes into account the strengths and weaknesses of the companies and, after environmental studies, develops strategies, implements and, evaluates and controls them. And it confirms that development is impossible based on existing patterns and without planning. Optimizing organizational standards requires improving the quality of management in the economic and social organizations, and in order to achieve such a situation, we must study and educate people of the community, especially the human resources of the organizations, the directors and even the students. In this book, which has been prepared in four chapters, history and concepts, definitions, structures, goals, theories, etc. are available to those interested.
