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Radical Business Model Transformation: How Leading Organizations Have Successfully Adapted to Disruption
Dr Carsten Linz; Prof. Em Dr. GÜNter MÜLler-Stewens; Alexander Zimmermann (Autor)
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Radical Business Model Transformation: How Leading Organizations Have Successfully Adapted to Disruption - Dr Carsten Linz; Prof. Em Dr. GÜNter MÜLler-Stewens; Alexander Zimmermann
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Reseña del libro "Radical Business Model Transformation: How Leading Organizations Have Successfully Adapted to Disruption"
How can organizations complete a major business model transformation and how can leaders successfully guide their business through this radical shift? As markets are constantly transformed by new technologies and disruptor competitors, once successful business models designed to function in a different time now struggle as the mainstream changes. This book is the guide for organizations looking to turn downward trends into upward momentum and gain an edge on the competition.Now in its second edition, this book offers practical advice on how to understand the fit of an existing business model and reconstruct it with a forward-thinking approach. New illustrative case studies of global organizations which have boldly transformed offer examples for change, including SAP, Netflix and Daimler. Business transformation is presented as a leadership challenge and methods to realize and implement opportunities for innovation company-wide are discussed in detail. Radical Business Model Transformation is essential reading for business leaders, transformation experts and MBA students interested in ensuring that their business model is future-proof and can withstand the new proliferation of innovations set to transform the business landscape.
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