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Proposal for Improvements in Digital Mkt in the Children's Clothing Industry (en Inglés)
Elvia Domenica Moreno Contreras
(Autor)
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Our Knowledge Publishing
· Tapa Blanda
Proposal for Improvements in Digital Mkt in the Children's Clothing Industry (en Inglés) - Moreno Contreras, Elvia Domenica
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Reseña del libro "Proposal for Improvements in Digital Mkt in the Children's Clothing Industry (en Inglés)"
Propose improvements in digital marketing as a relevant factor for the sustainability of micro and small businesses in the commerce sector, selling clothes for children between the ages of 1 to 7 years. The Methodology is descriptive, non-experimental design - transversal, executed the sample space constituted by 15 microenterprises, considering 100% of the population. The data obtained were from the application of the questionnaire with 15 questions, using the survey method, yielding as a result: Digital Marketing: Person: 53% have implemented Digital Marketing in their processes, they are also of the female gender. Processes: 33% of the entrepreneurs have already implemented digital programs. Technology: 80% have implemented Digital Marketing in their processes as part of continuous improvement for their business. Sustainability of the Entrepreneurship: Economic: 67% have digital technology as a support because it is part of their processes. Social: 73% have seen the need to implement BIOSECURITY processes. Environmental: 67% to restart their business had to implement accessories of green ideas.
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