Libro New Technologies And Branding De Philippe Sachetti

Formato

Libro Físico

Editorial

ISTE LTD

Autor

Philippe Sachetti

Idioma

Inglés

N° páginas

214

Encuadernación

Tapa Dura

ISBN13

9781786301970

New Technologies And Branding

Philippe Sachetti (Autor) · ISTE LTD · Tapa Dura

Sin Stock

Reseña del libro "New Technologies And Branding"

Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.