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Managing International Business: Across Time and Culture (en Inglés)
Michael S. Wynn-Williams
(Autor)
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Michael Wynn-Williams
· Tapa Blanda
Managing International Business: Across Time and Culture (en Inglés) - Wynn-Williams, Michael S.
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Reseña del libro "Managing International Business: Across Time and Culture (en Inglés)"
Managing International Business is unique in offering an academic textbook that is accessible to students and professionals in all corners of the world. It is a comprehensive guide to the chaotic, confusing and downright exciting world of doing business around the globe. Based on the author's years of experience and academic training, the book provides a refreshing new perspective on the challenges facing the manager of the future. It will appeal to all those who deal with the opportunities tossed into their laps by a restless world of innovation and commerce. If international business is a journey into the unknown then this book provides the map. It has a number of unique features: - A common-sense perspective that puts academic theory into the real world of business- Original case studies from around the world- Myth busting articles to correct misconceptions- Research project suggestions- Multiple choice questions to check progress- Teaching materials available on requestThis book is as much at home on the desk of a student as it is on the bedside table of a seasoned professional. It will immediately prove itself to be an invaluable resource.Teaching materials are freely available on request for students, tutors and professionals and via this link: https: //1drv.ms/f/s!AmPkcAb3h0tsgb5BKShl6iCn6Y8o-A?e=xcUHOP
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