Name: Managing Global Strategy: Developing an Effective Strategy in International Business (en Inglés)
Price: 38.47 USD
Availability: InStock
Author: William H. A. Johnson
ISBN: 9780367462857

portada Managing Global Strategy: Developing an Effective Strategy in International Business (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

William H. A. Johnson

Año

2020

Idioma

Inglés

N° páginas

186

Encuadernación

Tapa Blanda

ISBN13

9780367462857

N° edición

Categorías

Negocios internacionales
Marketing

Managing Global Strategy: Developing an Effective Strategy in International Business (en Inglés)

William H. A. Johnson (Autor) · Routledge · Tapa Blanda

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Reseña del libro "Managing Global Strategy: Developing an Effective Strategy in International Business (en Inglés)"

This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities. Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include: • Internal and external environmental analyses; • Cross-cultural communication; • Structural considerations; • Leadership and motivation; • Foreign market entry, mergers, alliances and acquisitions. Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author.