Libro focus De Ries, Al

Formato

Libro Físico

Autor

Al Ries

Editorial

Harperbusiness Essentials

Año

2005

Idioma

Inglés

N° páginas

304

Encuadernación

Tapa Blanda

Dimensiones

20.3 x 13.7 x 2.3 cm

Peso

0.29 kg.

ISBN

0060799900

ISBN13

9780060799908

Categorías

Negocios internacionales
Técnicas de gestión empresarial
Investigación de mercado

focus

Al Ries (Autor) · Harperbusiness Essentials · Tapa Blanda

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Reseña del libro "focus"

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.