Libro Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity De McGrath, Rita Gunther ; MacMillan, Ian C.

portada Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity

Formato

Libro Físico

Autor

Rita Gunther McGrath

Ian C. MacMillan

Editorial

Harvard Business Review Press

Año

2009

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Dura

Dimensiones

23.4 x 16.5 x 2.8 cm

Peso

0.52 kg.

ISBN

1591396859

ISBN13

9781591396857

N° edición

N/A

Categorías

Sistemas económicos
Estrategia empresarial
Técnicas de gestión empresarial

Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity

Rita Gunther McGrath (Autor) · Ian C. MacMillan (Autor) · Harvard Business Review Press · Tapa Dura

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Reseña del libro "Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity"

You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk? In Discovery-Driven Growth, authors McGrath and MacMillan show how companies can plan and pursue an aggressive growth agenda with confidence. By carefully framing their strategic growth opportunities, testing each project assumption against a series of checkpoints, and creating a culture that acts on evidence and learning instead of blind stumbling, companies can better control their costs, minimize surprises, and know when to disengage from questionable projects--before it's too late. Providing tools that will help you select and better assess the potential of any strategic venture, from new product lines to entirely new businesses, the authors outline a comprehensive process that lets you identify, manage, and leverage your company's full portfolio of opportunities. By reducing up-front costs and eliminating unnecessary risks, you'll be able to avoid missteps and explore more options to create the breakthrough growth that your business requires.