Compartir
Demystifying Marketing: A Guide to the Fundamentals for Engineers (History and Management of Technology) (en Inglés)
Patrick Forsyth (Autor)
·
Institution Of Engineering & T
· Tapa Blanda
Demystifying Marketing: A Guide to the Fundamentals for Engineers (History and Management of Technology) (en Inglés) - Patrick Forsyth
$ 66.32
$ 90.00
Ahorras: $ 23.68
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis ListasSe enviará desde nuestra bodega entre el
Jueves 16 de Mayo y el
Viernes 17 de Mayo.
Lo recibirás en cualquier lugar de Estados Unidos entre 1 y 3 días hábiles luego del envío.
Reseña del libro "Demystifying Marketing: A Guide to the Fundamentals for Engineers (History and Management of Technology) (en Inglés)"
Marketing is a big topic. It is complex, vital – and yet too often misunderstood. Every organisation must have customers or clients to remain financially viable. But they will not beat a path to your door unasked. Marketing is the essential process that actively seeks to generate customers, business and profit. Designed to explain and inform, and put any misconceptions to rights, this book is logically arranged in a way that builds up understanding; it provides a thorough basic guide to: What marketing is How marketing works How it affects the organisation – and the individuals in it Demystifying Marketing is a comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed primarily at non-marketing people wanting clarification of marketing's purpose, role and methods, it can provide major influence to the process of building a marketing culture within an organisation in a way that positively influences results in the market place. Practitioners too can benefit from the book's clear explanations and the practical view it takes of the necessity for marketing and its implementation.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
Todos los libros de nuestro catálogo son Originales.
El libro está escrito en Inglés.
La encuadernación de esta edición es Tapa Blanda.
✓ Producto agregado correctamente al carro, Ir a Pagar.
