Name: Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy (en Inglés)
Price: 13.99 USD
Availability: InStock
Author: Dominik Kosorin
ISBN: 9788090713802

portada Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy (en Inglés)

Formato

Libro Físico

Editorial

Dominik Kosorin

Autor

Dominik Kosorin

Año

2018

Idioma

Inglés

N° páginas

188

Encuadernación

Tapa Blanda

ISBN13

9788090713802

Categorías

Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy (en Inglés)

Dominik Kosorin (Autor) · Dominik Kosorin · Tapa Blanda

Libro Físico

$ 13.99

$ 19.99

Ahorras: $ 6.00

30% descuento

Envío Express Gratis

Se enviará desde nuestra bodega entre el Lunes 29 de Abril y el Martes 30 de Abril.

Lo recibirás en cualquier lugar de Estados Unidos entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy (en Inglés)"

From the author of "Introduction to Programmatic Advertising." This book is your ultimate guide to the advertising data landscape. It covers everything from basic concepts all the way to developing a successful data strategy. You will learn where advertising data comes from and how it flows around the ecosystem. It will help you understand what data is available for targeting from third-party vendors, as well as standalone advertising platforms such as Facebook, Google, or Amazon. Data Management Platforms (DMPs) are explored in depth, with detailed profiles of the most popular providers. All of this is set into context of key privacy regulations, including General Data Protection Regulation (GDPR). The final chapter gives you a blueprint for designing your own successful data strategy.