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Data Driven Marketing For Dummies
David Semmelroth (Autor)
·
For Dummies
· Libro Físico
Data Driven Marketing For Dummies - David Semmelroth
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Reseña del libro "Data Driven Marketing For Dummies"
Data Marketing For Dummies Helps Companies Use All The Data At Their Disposal To Make Current Customers More Satisfied, Reach New Customers And Sell To Their Most Important Customer Segments More Efficiently. Topics Covered Include: Identifying The Common Characteristics Of Customers Who Buy The Same Products From Your Company (Or Who Might Be Likely To Leave You) Tips On Using Data To Predict Customer Purchasing Behavior Based On Past Performance Using Customer Data And Marketing Analytics To Predict When Customers Will Purchase Certain Items Information On How Collecteddatacan Help With Merchandise Planning Grouping Customers For Easier Market Targeting Building A 360 Degree View Of A Customer Base
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