Name: Content Marketing Strategy: Harness the Power of Your Brand’S Voice (en Inglés)
Price: 30.57 USD
Availability: InStock
Author: Robert Rose
ISBN: 9781398611504

Formato

Libro Físico

Editorial

Kogan Page

Autor

Robert Rose

Idioma

Inglés

N° páginas

224

Encuadernación

Tapa Blanda

ISBN13

9781398611504

N° edición

Content Marketing Strategy: Harness the Power of Your Brand’S Voice (en Inglés)

Robert Rose (Autor) · Kogan Page · Tapa Blanda

Libro Físico

$ 30.57

$ 34.99

Ahorras: $ 4.42

13% descuento

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Reseña del libro "Content Marketing Strategy: Harness the Power of Your Brand’S Voice (en Inglés)"

Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization's content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not take approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach. Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success. The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Red Bull, Cleveland Clinics, Amazon, and Arrow Electronic, the book offers a new model that will transform and optimize your content marketing.