Name: Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs (en Inglés)
Price: 50.53 USD
Availability: InStock
Author: Acnielsen ; Karolefski, John ; Heller, Al
ISBN: 9780471703594

portada Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs (en Inglés)

Formato

Libro Físico

Autor

Editorial

Año

2005

Idioma

Inglés

N° páginas

368

Encuadernación

Tapa Dura

Dimensiones

23.1 x 15.7 x 2.5 cm

Peso

0.66 kg.

ISBN

0471703591

ISBN13

9780471703594

N° edición

Categorías

Estrategias para la toma de deciciones empresariales
Atención al cliente

Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs (en Inglés)

Acnielsen (Autor) · John Karolefski (Autor) · Al Heller (Autor) · Wiley · Tapa Dura

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Reseña del libro "Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs (en Inglés)"

In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made - most of them designed to place consumer understanding front and center. New ideas are emerging - from "trip management" to "aisle management" to "customer management." Whether a new descriptor emerges to replace "category management" is yet to be seen. Even if that does happen, what won't change is the overall objective - to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to.