Coffee Consumption and Industry Strategies in Brazil: A Volume in the Consumer Science and Strategic Marketing Series (Woodhead Publishing Series in Consumer Science and Strategic Marketing) (en Inglés)
Reseña del libro "Coffee Consumption and Industry Strategies in Brazil: A Volume in the Consumer Science and Strategic Marketing Series (Woodhead Publishing Series in Consumer Science and Strategic Marketing) (en Inglés)"
Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world. Appropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying marketing, consumer behavior, strategy, agribusiness marketing and strategy, practitioners in the food industry, marketing managers, and marketing and strategy consultants, this book is a must-read for those contributing to the coffee industry.Presents strategies for transforming coffee consumption, production and retailingAddresses market outlook, factors and trendsOutlines coffee industry strategies through business cases that highlight innovative practicesDiscuss and present the certification role in the coffee producing strategy and retailingThe coffee waves and the specialty coffee impact in the consumption and at the retail levelStudies the role of retail and the consumerIncludes questions and exercises based on case studies and concepts
