Name: Blue Ocean Leadership (Harvard Business Review Classics) (en Inglés)
Price: 17.00 USD
Availability: InStock
Author: Renée Mauborgne; Kim W. Chan
ISBN: 9781633694897

portada Blue Ocean Leadership (Harvard Business Review Classics) (en Inglés)

Blue Ocean Leadership (Harvard Business Review Classics) (en Inglés)

Formato

Libro Físico

Autor

Kim W. Chan

Autor

Renée Mauborgne

W. Chan Kim

Editorial

Harvard Business Review Press

Año

2017

Idioma

Inglés

N° páginas

Encuadernación

Tapa Dura

Dimensiones

20.3 x 12.7 x 0.8 cm

Peso

0.20 kg.

ISBN13

9781633694897

Categorías

Gestión: liderazgo y motivación
Gestión de personal y recursos humanos
Teoría y comportamiento organizativos

Blue Ocean Leadership (Harvard Business Review Classics) (en Inglés)

Kim W. Chan (Autor) · Renée Mauborgne (Autor) · W. Chan Kim (Autor) · Harvard Business Review Press · Tapa Dura

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Reseña del libro "Blue Ocean Leadership (Harvard Business Review Classics) (en Inglés)"

Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. In this article, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' "customers"--that is, the people managers oversee and report to--are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets.The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.

Kim W. Chan

(Autor)

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W. Chan Kim es profesor de la cátedra Bruce D. Henderson del Boston Consulting Group en Estrategia y Gestión Internacional en INSEAD.

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Renée Mauborgne

(Autor)

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Renée Mauborgne (nacida en 1963) es una economista y teórica empresarial estadounidense. Es profesora de estrategia en INSEAD, una escuela de negocios con sede en Francia. Mauborgne también es codirector del INSEAD Blue Ocean Strategy Institute, con sede en Fontainebleau.

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